WHY YOU SHOULD FOCUS ON EMPLOYEE EXPERIENCE
A large number of all companies have their primary focus on user and customer experience.
A few innovative companies are starting to focus on employee experience.
Offering a superior EX can give employers a competitive advantage in attracting recruits, engaging them in ways that encourage employees to stay with their organizations. What is EX and how Mula can help you to create a strong employee experience in your organization we will focus in the following article.
WHAT IS EX (EMPLOYEE EXPERIENCE) ?
First of all, what is EX? Employee experience are all touchpoints that an employee has with your organization. This starts with the first contact as a recruit and ends with the last seconds in the company.
For a long time, employers could hide behind broad recruitment campaigns or convincing recruiters, but in times of LinkedIn, Xing or Kununu, employers have become more transparent.
Just as customers pick and choose from a plethora of brands based on reviews they access digitally, many people seem to use online resources to “shop” among potential employers — and decide to proceed with those companies that offer the kind of EX they’re looking for.
WHY EMPLOYEE EXPERIENCE?
The stability that once characterized the best employee-employer relationships is being disrupted by employees’ tendency to change jobs more frequently and other factors. The popularity of websites including LinkedIn and Kununu make it much easier for prospective employees to assess the daily EX at a company they’re considering. No longer can companies hide behind employer branding campaigns or rely on skillful recruiters to position themselves among recruits.
Therefore, “employers must provide development more quickly, move people more regularly, provide continuous cycles of promotion, and give employees more tools to manage their own careers,” concludes a report by Deloitte. Your efforts, they say, must be oriented around the different needs and expectations that today’s employees have. Adopting EX as a strategic priority enables you to do just that.
WHAT RESULTS CAN EMPLOYEE EXPERIENCE CREATE?
Research by Jacob Morgan, author of The Employee Experience Advantage, shows that organizations that invested most heavily in EX were:
– included 11.5 times as often in Glassdoor’s Best Places to Work
– listed 4.4 times as often in LinkedIn’s list of North America’s Most In-Demand Employers
– 28 times more often listed among Fast Company’s Most Innovative Companies
– listed 2.1 times as often on the Forbes list of the World’s Most Innovative Companies – twice as often found in the American Customer Satisfaction Index
Most importantly, he finds that “experiential organizations had more than 4 times the average profit and more than 2 times the average revenue. They were also almost 25 percent smaller, which suggests higher levels of productivity and innovation.”
HOW MULA CAN HELP YOU TO CREATE A SUPERIOR EX?
Employee experience at Mula consists of four main pillars:
1. MULA UNBOXING
Imagine you have your first day in a new company. What is the most important to you? Appreciation? Confirmation (that you have chosen the right employer)? With our welcome boxes, the first day of your New Joiner becomes a very special one.
2. MULA EMPLOYEE BRANDING
Imagine every one of your employees is rocking the same shirts, hoodies, and backpacks? Nice thought, right? With Mula Employee Branding, we can help you develop a sense of belonging and team spirit among your employees.
3. MULA BENEFITS
Especially the younger generation also assesses future employers as to what further opportunities they will be offered in their job. The current “Gen Y barometer” of the job exchange Absolventa shows how important the benefits are for young employees. Nearly 63% of young respondents pay special attention on corporate benefits when they inform themselves about employers. 51,9% of respondents said that benefits are only slightly less important than a good salary.
Mula Benefits consists of many different high-class benefits offered by our cooperation partners (e.g. Teufel Headphones, Wellnow, Pets Deli, Vabali or Kochhaus) Motivate your employees through best discounts and special offers. And the best? Mula Benefits is completely free for you.
You want to talk about employee experience?
We’d love to hear from you!